Writing for Museums:
Good, Better, Best Rubric
Free Webinar & Working Session
A 45-minute working session designed to support writers in cultural institutions. Bring your in-progress or existing text to explore how to improve their reach.
Learn how to use the Good, Better, Best rubric to increase audience engagement and connection with your cultural institution. From wayfinding and informational pamphlets to presentations and interpretation, the GBB rubric can help you reach your audience right where they are, and invite them in.
Only 8 spots
available!
How the Good, Better, Best rubric works
You can use the Good, Better, Best rubric however it suits your work best. Here are the three most popular ways writers in cultural institutions use it:
01 / Shape In-Progress Writing
Make thoughtful choices in the words, languages, tone, voice, and accessibility when creating new audience-facing texts.
02 / Edit Existing Writing
Make a strong case for improving how your organization approaches its audiences by scoring existing texts against the Good, Better, Best rubric.
03 / Improve Internal Processes
The Good, Better, Best rubric helps organizations set a standard for writing across the institution, not just for one department.
